According to the opinions of the State Council on speeding up the development of sports industry and promoting sports consumption, by 2025, the per capita area of sports venues in China will reach 2 square meters. Based on the current population size and growth rate of China, there will be more than 2.8 billion square meters of sports venues, including both outdoor sports venues and indoor sports venues.
On October 20, the State Council issued several opinions on accelerating the development of sports industry and promoting sports consumption (hereinafter referred to as the opinions). This high-level document issued by the State Council is another important signal that the country attaches great importance to the development of sports industry after Premier Li Keqiang arranged to accelerate the development of sports industry at the executive meeting of the State Council on September 2, which means that tens of thousands of sports industry will be presented soon Billion bonus cake.
Some insiders believe that the future sports industry market can be described as "open-air gold mine". Affected by this favorable policy, the sports industry will gain a broader space and promote the development of related industries. This has opened a rich imagination space for the sports industry and related industries, and a chorus is just around the corner.
The sports industry has pressed the fast key. Next press the start button of the three protagonists, sports architecture, sports real estate and sports industry projects. With the development of sports industry, the related industries that are active in the field of sports industry will be dancing. As an important part of "three swordsmen" in sports architecture, sports real estate and sports industry, the construction and decoration industry is also expected to take the opportunity to develop.
In 2025, the goal of 5 trillion industry scale development has opened up more than 10 times imagination space for the domestic sports industry. Sports industry and many industries of the national economy have penetration and integration, which will show a strong multiplier effect. In this feast, the construction and decoration industry will become a new growth point of China's economy in the future.
5 trillion yuan banquet opening decoration industry to welcome Golden Age
The opinions has drawn a touchable digital blueprint for sports industry: by 2025, a sports industry system with reasonable layout, complete functions and complete categories will be basically established, with a total scale of more than 5 trillion yuan, which will become an important force to promote the sustainable development of economy and society.
According to the opinion, the total amount of sports industry in 2025 is planned to be 5 trillion yuan, equivalent to a compound annual growth rate of nearly 30%. At present, China's per capita GDP has exceeded 6000 US dollars, but the per capita annual sports consumption is only about 1 / 10 of the global average level. The potential of residents' sports consumption is huge, the market prospect is broad, and the development of sports industry ushers in a golden development period. As an important part of service industry, sports industry will become a new economic growth point in the future.
According to incomplete statistics, the annual added value of the global sports industry is 800 billion US dollars, of which the annual added value of the American sports industry is nearly 300 billion US dollars, and that of the European Union is more than 400 billion euros, accounting for 3% and 4% of their GDP respectively. By contrast, in 2013, China's sports industry accounted for only 0.6% of the total GDP. It can be seen that the development space of domestic sports industry is huge, and the support potential for national economy needs to be further developed. The industry scale development goal of 5 trillion yuan in 2025 has opened up more than 10 times imagination space for domestic sports industry.
In response, Liu Peng, director of the General Administration of sport, said that under the background of further stable growth, structural adjustment, reform promotion and people's livelihood development, the industrial function and economic value of sport have become increasingly apparent and have attracted much attention. As a new growth point of national economy, sports industry has the characteristics of great development potential, wide radiation range, high correlation, strong driving role, low resource consumption and high added value. On the one hand, the development of sports industry itself contains huge consumption demand and market potential; on the other hand, as a highly related "upstream industry", sports industry can penetrate and integrate with many industries in the national economy, showing a strong multiplier effect.
According to the reporter, Shandong East Asia Building Decoration Co., Ltd., Shenzhen zhongfutai and other companies have been engaged in the decoration business of stadiums. As an important part of the industrial chain, the construction and decoration industry must not be absent from this feast.
According to the opinion, the indoor fitness area of the new community in the future will not be less than 0.1 square meters per capita, and the outdoor fitness area will not be less than 0.3 square meters, and will be designed, constructed and put into use simultaneously with the main works of the residential area. This will activate the incremental market for the construction of sports venues (including decoration). According to the opinions, it will also activate the existing resources, transform the old factory buildings, warehouses, old commercial facilities, etc. for sports fitness.
Sports building construction meets good opportunity decoration industry will take a ride
There are many key words in the opinions, of which the most noteworthy is that the construction of sports facilities will be orderly and prosperous. The opinions added new requirements such as "enriching market supply, building a number of small and medium-sized sports facilities convenient for the people" and called for "improving sports facilities, governments at all levels should make overall planning for sports facilities construction in combination with urbanization development, reasonably arrange points and layout, and focus on building a number of small and medium-sized sports venues, public fitness activity centers, outdoor multi-functional courts and fitness steps convenient for the people and the people" Road and other facilities ".
The opinions put forward quantitative requirements. By 2025, the per capita sports ground area will reach 2 square meters, and the number of people who often participate in physical exercises will reach 500 million.
According to incomplete statistics, at present, the total number of sports venues in China is more than 1 million, but the per capita area of sports venues is only about 1.2 square meters, far below the average level of Japan, South Korea and other neighboring countries. In recent years, the phenomenon of square dance disturbing the residents also reflects the lack of fitness facilities and places.
According to the final statistics of the national public financial expenditure in 2013, the national sports expenditure is 29.908 billion yuan, accounting for 0.21% of the public financial expenditure, of which the mass sports expenditure is 2.765 billion yuan, only 2.12 yuan per capita.
To this end, Lin Xianpeng, an expert in stadium operation and a professor of Beijing Sport University, lamented: "the biggest problem at present is that the common people do not exercise, let alone the quality of service. Many people have to drive to play in Beijing, so there are few venues available. So the main contradiction is the lack of sports facilities for the masses
The survey shows that the lack of sports facilities in China is quite serious. Taking Beijing as an example, only 51.21% of the 906 residential areas surveyed have sports facilities. In addition, according to the regulations of Beijing, schools should open sports facilities to students in their spare time and holidays, and public schools should actively create conditions to open sports facilities to the public. However, of the 1700 primary and secondary schools in Beijing, only 635 have opened sports facilities.
How to achieve the goal that the per capita sports area will reach 2 square meters and the number of people who often take part in physical exercises will reach 500 million by 2025?
In response to this goal, the opinion proposed that social forces should be encouraged to build small and diversified venues and fitness facilities.
The Opinions also made a hard provision that the indoor fitness area of the new community in the future shall not be less than 0.1 square meters per capita, and the outdoor fitness area shall not be less than 0.3 square meters, and shall be designed, constructed and put into use simultaneously with the main works of the residential area.
This means that in a 3000 person community, there are at least six standard table tennis tables for indoor sports facilities, and 900 square meters for outdoor venues, that is, the area of a half basket court. The opinion points out that we should create a social atmosphere of attaching importance to sports, supporting sports and participating in sports, and make national fitness a national strategy. Build a 15 minute fitness circle in the urban community, and the coverage rate of sports facilities in the new community reaches 100%.
At the same time, the opinion stipulates that all localities shall incorporate the land for sports facilities into the urban and rural planning, the overall land use planning and the annual land use plan, and reasonably arrange the land demand.
Huge market space will give birth to a large number of public sports buildings such as stadiums and stadiums. In addition to the incremental market, some stock markets will also bring wealth opportunities to the construction industry.
According to the opinion, we should activate the stock resources, activate the stock resources, and transform the old factory buildings, warehouses, old commercial facilities for sports and fitness.
With the start of all kinds of sports facilities and reconstruction projects, the construction and decoration industry will usher in a development opportunity to open up a huge commercial space. With the continuous improvement of the layout of sports industry, the grand opera of sports architecture will also be staged. It is difficult to predict how much the sports "magic wand" can activate the sports building market, but it can be predicted that it will inject new vitality into the development of sports building and building decoration industry.
The sports industry will drive a number of construction projects, from rural areas to cities, from professional stadiums and gymnasiums to community exercise venues, from urban sports service complexes to sports industry bases Construction projects will continue to emerge. As an important member of the construction industry, the decoration industry will let these projects bid farewell to the era of "streaking", more beautiful, more intelligent and more practical.
Sports industry is hot, decoration industry is dancing
With the rapid development of sports industry, there is an upsurge of sports industry projects in China
Linyi City, Shandong Province started the construction of Linyi Sports Industry Expo Park, the largest sports industry project in the province, with a cost of 2.6 billion yuan. The project will be built into the first professional sports and cultural project complex in China.
On September 8, Fujian sports industry project group led by Fujian Provincial Sports Bureau appeared at the 18th China International Investment and Trade Fair held in Xiamen. On that day, five major projects were signed, all of which are sports industry projects, with a total amount of 2.77 billion yuan.
This year, a total of 144 sports industry projects in Jiangsu Province have received a total of 100 million yuan of guiding funds in the form of free grants, awards or discount loans. Jiangsu Provincial Sports Bureau said that compared with the past, they have increased support for the construction of fitness venues and venues.
5 trillion yuan provides financial guarantee for sports industry construction and project promotion, and also opens up the arms to social capital. The opinions calls for the participation of social capital, and a number of key projects with large investment scale, good economic benefits and strong agglomeration effect will be accelerated.
We can take a look at the sports facilities in Hong Kong and imagine the market space in the future: beach and swimming pool, lawn bowling course, fitness room, outdoor free course (hard ground football field, basketball, volleyball, bowling, gate ball, roller hockey, badminton and tennis practice field), lawn course (football, baseball, gate ball, rugby and hockey field), equestrian school, gymnasium（ Indoor facilities such as badminton hall, basketball hall, Volleyball Hall, handball hall, tennis and wall court, table tennis table, American table tennis table, activity room, dance room), sports climbing facilities, aquatic activity center, etc.
Other facilities include archery field, skateboard field, roller skating field, jogging path / fitness path, cycling path / field, rowing Park, outdoor table tennis table, beach volleyball / Beach handcourt
The sports industry will drive a number of construction projects, from rural areas to cities, from professional stadiums and gymnasiums to community exercise venues, from urban sports service complexes to sports industry bases Construction projects will continue to emerge.
With the introduction of national support policies and the improvement of residents' income level, many downstream industries of sports industry will open up development space. With the "aircraft carrier" of sports industry, the status of construction and decoration industry in the national economy will continue to highlight, ushering in a new round of high-speed growth period.
The building decoration is like a magic makeup artist, which makes the "charm index" of the stadium and gymnasium upgrade constantly. Some Olympic venues have become popular tourist attractions. According to incomplete statistics, the bird's nest in Beijing has received nearly 20 million visitors. Sports and real estate have always been deeply affectionate. The Opinions also encourages enterprises in real estate, construction, transportation and other industries to develop sports products and services. Sports and real estate, tourism and transportation cross-border cooperation will promote the beauty of decoration industry in the new world.
Sports is expected to be deeply married, real estate decoration industry will take a share
From Evergrande to Zhonghai, Wanda and Greenland Group, China's football and real estate can be described as "lingering". However, in the past, real estate developers mainly participated in football in the form of shares, and their cooperation was mainly in the capital market. In fact, these cooperation will cause a series of chain reactions, which will have a profound impact on the capitalization, marketization and even real estate of China's football industry.
The industry is encouraged that, thanks to this policy, such cooperation forms and contents will be more abundant, and the construction industry and real estate industry with relevant businesses will take part in this sports feast. "Support financial, real estate, construction, transportation, manufacturing, information, food and drug enterprises to develop sports products and services," the opinion said
The opinions encourages the construction of social forces to be smaller and more